Two different businesses. Two different paths to Google visibility.
There is no one-size-fits-all solution for every business. Sometimes we start from a completely new Google Business Profile. Sometimes the profile already exists, but isn't verified, isn't properly set up, or Google simply doesn't have enough reason to show it among the leading local results. These two examples show exactly that. Majstor Bele Tehnike started practically from scratch, and after the Google Business Profile also got a website that further accelerated growth. Greyp Esthetics, in a very competitive beauty industry in Vračar, built results almost exclusively through a properly managed and optimized Google Business Profile. Two completely different paths. One common goal: for the potential customer to find the business exactly when they need its service.
A local business from Nashville had multiple previous failed verification attempts. After months of work on verification, stabilization and profile development, the Google Business Profile recorded 942 calls in five months.
calls
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2026
From a brand new Google profile to a serious source of new business
When we started working with the Majstor Bele Tehnike service, we didn't inherit a profile with hundreds of reviews, a developed website, or an existing Google position that just needed a little improvement. We started practically from scratch.
The first step was properly setting up and verifying the Google Business Profile. The profile was verified using the method Google offered at the time, and then we carefully set the category, services, service areas, description, and other elements that help Google understand:
Google must first understand your business before it can trust it.
The first month didn't bring any overnight miracle. Only a few calls came in. And that's something important to understand. A new Google Business Profile has no history, not many reviews, not enough content, and no established level of trust that competitors who've been on Google for years have. So we continued building the profile gradually. We started collecting authentic reviews from real customers and regularly adding content.
During the second month we continued optimizing the profile, adding photos of real completed jobs, and collecting new reviews from satisfied customers. The number of inquiries started growing. From a few calls during the first month, we reached a point where new calls came in roughly every few days. Google now had significantly more signals that Majstor Bele Tehnike was a real, active, and relevant service for users in Belgrade.
Screenshot of results from the client's real Google Business Profile.
In the third month we also built a website. But the goal wasn't to make just another pretty business presentation. We built the website to be aligned with the Google Business Profile. We made sure the data, services, location, content, and the way the business is presented all matched. Google could now much more easily connect the Google Business Profile, website, services, location, reviews, and locally relevant content. The result was significantly faster growth in organic and local visibility. After a little over three months of work, Majstor Bele Tehnike started occupying leading positions for important local searches in Belgrade.
The result has to turn into real business.
The goal was never just for the client to say: "We're first on Google." The goal was for Google to become one of the main channels through which new customers find the service and book a repair. By following recommendations, continuing to collect reviews, and properly managing the Google presence, the business kept growing. According to information the client shared with us, Majstor Bele Tehnike today generates approximately:
And the next question is no longer: "How do we get the first call from Google?" The next question is: "How do we increase capacity so we can take on more work?" The service is now planning to expand the team and add another service vehicle to handle the growing number of requests.
*The revenue figure is based on information the client shared with Više Posla Marketing. Results are not guaranteed and vary depending on industry, market, competition, location, service quality, and other factors.
When you don't have a website, every detail of the Google profile becomes even more important.
With Greyp Esthetics the situation was completely different. The business already existed, but the Google Business Profile wasn't properly set up. The profile wasn't verified and wasn't set in the right category. And we're talking about the beauty industry in Vračar — one of the markets where a large number of salons fight for the attention of the same local customers. Unlike Majstor Bele Tehnike, here we didn't have a website that would give Google additional relevance signals. We had to get the maximum out of the Google Business Profile itself.
Google didn't offer Greyp Esthetics simple verification by message. Video verification was requested. This is a problem for many business owners because it's often unclear:
We explained to the Greyp team how to prepare and record the video according to Google's requirements. They followed the instructions, sent the video, and the profile was successfully verified.
A verified profile isn't the end of the process. It's just permission to start seriously building your Google presence.
After verification we started cleaning up the profile step by step. We worked on:
We even analyzed the profile photo. Why? Because the user doesn't just see the position on Google. They also see the name, rating, number of reviews, photos, the look of the profile, and the impression the business leaves in a few seconds.
Google can show you. The profile still has to convince the user to choose you.
For months we worked on collecting real reviews, optimizing the profile, and regularly adding new photos and video content. We didn't look for shortcuts. We built signal by signal. Review by review. Photo by photo. Google gradually got more and more information and confirmation that Greyp Esthetics was a relevant and active beauty business in Vračar. After about five months of work, the result became very visible. Today Greyp Esthetics regularly receives new inquiries and new customers through Google, and according to the client's information, new users find them through Google practically every day.
Screenshot of Greyp Esthetics Google Business Profile results.
What changes when a Google Business Profile has the support of a good website?
A website allows Google to find much more information about the services, location, and relevance of a business. When the website and Google Business Profile are aligned, Google gets a broader picture of what the business does.
A good Google Business Profile can bring serious results even without a website. However, in very competitive industries, the path to a strong local position may require more time, content, reviews, and continuous work.
A website is not a requirement to get customers through Google Maps. But a quality, properly connected website can give Google additional context, content, and relevance signals that the Google Business Profile alone can't provide.
You have to be where people are actually looking.
Imagine someone's washing machine breaks today. They don't plan a week of researching repair services. They pick up their phone and type: "washing machine repair Belgrade." Google immediately shows local results. In one place they can see the business name, Google rating, number of reviews, photos, location, hours, phone number, and a call button. If you're among the first local results, a potential customer can notice and contact you in a few seconds. If your business sits below a large number of competitors or only on later pages of organic search, the business may be on Google — but for a large number of potential customers, it simply isn't visible enough.
The closer you are to the top when a user searches for your service, the greater the chance you'll be one of the businesses they consider.
Majstor Bele Tehnike and Greyp Esthetics didn't start from the same point. One business needed a completely new Google presence built. The other first needed to solve verification and fix what wasn't properly set up. That's why we don't believe in the same package and the same strategy for everyone. Before any recommendation, we first look at where your business currently stands, how Google currently sees you, what the competition does better, what your profile is missing, and where there's the most room for growth.
Send us your Google Business Profile or business name and we'll look at where you're currently losing visibility.
No aggressive selling and no promises of "first place overnight." We first look at what you already have and what can realistically be improved.
