How can a small business get more customers?
7 steps to more calls and customers
1. Check where clients look for you
Find out the exact terms clients type when they need your service in your city (e.g. "plumber Zemun" or "AC repair Čačak").
2. Optimize your Google Business Profile
A free tool that brings the most phone calls. Fill in the exact category, working hours, photos of work and service area.
3. Collect quality Google reviews
Ask satisfied clients to leave an honest rating with a few words about what you did for them. Reviews directly affect ranking.
4. Build a website that clearly explains the service
The site must load fast and have a clearly visible call button right at the top of the screen.
5. Create separate pages for the most important services
Don't put everything on one crowded page. Separate pages for each main service help Google rank you.
6. Use Google Ads for a faster result
While SEO kicks in, Google ads can bring calls the same day they're launched.
7. Track where calls and inquiries come from
Ask new clients where they found you so you can invest more in the channel that gives the best results.
Priority overview by budget
Not everyone has the same budget, and the same strategy shouldn't be used. Here's a rough order of what makes the most sense depending on how much you can set aside.
0 – €100
Google profile, collecting reviews, basic SEO settings.
€100 – €300
Google profile + a modern website with local SEO pages.
€300 – €500
Local SEO + site + a small Google Ads test for fast calls.
€500+
A combined strategy: SEO, Google Ads, Maps optimization and Meta retargeting.
The exact budget depends on the industry and the strength of the competition in your city.