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    I have €300 a month for marketing — where should I invest it?

    With a budget of €300 a month, you shouldn't spread money across every channel. It's best to direct everything into 1–2 channels with the highest return depending on your industry.

    For Plumbers / Electricians / Emergency services

    Recommendation: €100 into building and maintaining a fast landing site + €200 directly into Google Ads Search ads.

    Reason: People in trouble need a fast phone number and a tradesman right now.

    For a Beauty / Hair Salon

    Recommendation: Google Business Profile setup (reviews and photos) + €200 Meta Ads (Instagram/FB) with nice photos of work and promotions.

    Reason: Clients choose a salon visually based on photos and recommendations.

    For a Dental Office / Lawyer

    Recommendation: Local SEO content for the most profitable services + Google Business profile + moderate Google Ads for specific high-value services (e.g. 'implants' or 'real estate lawyer').

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    Questions & Answers

    Frequently asked questions from local business owners